Maiori is a picturesque coastal town located on the Amalfi Coast in Campania, Italy. The town is famous for its long sandy beach, stretching about one kilometer, making it a rare gem among the primarily pebbled and rocky shores of the Amalfi Coast. The beach offers a variety of amenities and activities, including restaurants, bars, and water sports. Behind the beach, Maiori is backed by the stunning Monti Lattari and features charming alleys, historical sites, and a cultural heritage that showcases the region's rich history.
Visitors can enjoy the beautiful coastline, hike along scenic trails like the Path of Lemons, or explore nearby attractions such as the ancient watchtowers and natural caves like Pandora's Grotto and Sulfurea Grotto. Maiori is known for being less crowded and less expensive compared to other popular towns on the Amalfi Coast, making it a popular destination for families and those seeking a tranquil retreat.
The town's history dates back to ancient times, with its origins attributed to either the Etruscans or as a refuge following a flood in nearby Vietri sul Mare. Over the centuries, Maiori was part of important historical confederations and has been a favorite among filmmakers and celebrities. The Norman Tower, now housing an elegant restaurant, is a symbol of the town's defensive history and architectural beauty.