Spiaggia Grande, Positano's main beach, is a vibrant seaside hub framed by pastel-colored buildings and the turquoise Tyrrhenian Sea[2][4]. Located at the base of the town’s steep cliffs, it features a mix of public areas and private beach clubs, with a lively atmosphere fueled by boat tours, waterfront dining, and bustling crowds during peak season[1][5]. The beach's pebbly surface and hot rocks underfoot (requiring flip-flops) give it a distinct character, while its proximity to Positano’s iconic Church of Santa Maria Assunta makes it a central landmark[4][1].
As the primary docking point for Amalfi Coast ferries and day-trippers, Spiaggia Grande buzzes with energy from morning until sunset[4]. Visitors can rent umbrellas and loungers at premium rates or claim free spots at the edges, though these fill quickly in summer[1]. The beach’s cinematic backdrop of layered houses and fishing boats creates an unmistakably Italian coastal vibe, enhanced by nearby boutique shops and bars[2][3].