Mata Beach is a serene and charming beach located near Luna in the Grad Novalja area on the island of Pag, Lika-Senj County, Croatia. Nestled in a quiet bay surrounded by centuries-old olive trees, the beach offers a natural and secluded atmosphere, ideal for visitors seeking tranquility away from busier beach spots. The shoreline stretches about 250 meters, featuring sections of fine golden sand mixed with paved and rocky areas, providing a unique blend of beach textures and scenic coastal views.
The beach's natural beauty is complemented by its peaceful vibe, making it a perfect spot for relaxation, sunbathing, and gentle swimming in the Adriatic Sea. Mata Beach’s somewhat hidden coves enhance the feeling of exclusivity and allow visitors to enjoy a quieter beach experience on an island famous for both lively party beaches like Zrće and more peaceful natural retreats.
Its location near Novalja means that beachgoers have easy access to the town’s amenities and nightlife while enjoying the calm of Mata Beach. This balance makes Mata Beach a favored destination for those who wish to combine nature, leisure, and access to vibrant local culture.