Primeira Praia, located in Morro de São Paulo, Bahia, Brazil, is the main beach of this car-free island village, known for its golden sands, calm turquoise waters, and vibrant yet laid-back atmosphere. The beach serves as the gateway to the island’s four other beaches, accessible via a scenic coastal trail. Its proximity to the historic Fonte Grande fort and the iconic Morro de São Paulo lighthouse adds a cultural touch to the sun-soaked experience. UGC highlights its family-friendly vibe, with visitors praising the soft sand and gentle waves ideal for swimming.
The beach’s social hub centers around rustic beach bars offering fresh seafood and caipirinhas, creating a blend of relaxation and casual festivity. Evenings often feature live music and bonfires, reflecting the island’s bohemian charm. Travelers frequently note the absence of cars, relying instead on footpaths and tractors for transport, enhancing the escape from urban hustle.