Jims Beach is located on the western side of the North West Cape in Exmouth, Western Australia, and is part of the Ningaloo Marine Park. It offers a long sandy shoreline that is relatively uncrowded, with crystal-clear water perfect for swimming and enjoying the sunset. The beach is known for its wild and unstructured environment, without amenities. It stretches for approximately 4.2 km, terminating at Vlaming Head. The presence of a fringing reef provides low surging waves, creating a reflective shoreline.
Jims Beach is ideal for those seeking a secluded yet stunning beach experience. It is accessible via tracks like the Jacobzs, Mauritius, and Hunter, which cross the foredunes. The surrounding landscape offers a picturesque setting for beach walks and exploring the coastal beauty of Exmouth.
The lack of services and lifeguard patrols means visitors must be cautious and aware of local conditions before engaging in any water activities.