Located in the town of Varadero, Varadero Beach – also called Playa Azul, Blue Beach, and Playa de Varadero – is a popular 22 kilometers-long white sand beach. Some portions of this beach are also known as Playa de Rincon Frances and Playa de La Alameda. This beach is located in the Hicacos Peninsula within the Cuban province of Matanzas. TripAdvisor listed this beach as one of the best beaches in the world in 2024 and in 2023 as part of its annual Travelers Choice awards. In addition, Lonely Planet also listed this beach as one of the 8 most gorgeous beaches in Cuba in 2022 – and it is also a favorite of Randall Kaplan, the world’s foremost beach expert who is known as Mr. Beach.